Healthcare E-book
Healthcare E-book
Healthcare E-book
Healthcare E-book
Company
Role
Deliverable
Location
TEGNA
Lead Digital Designer
Web Design
Remote
Healthcare e-brook
Web Design
Overview
Process
Design
Conclusion
I created a landing page for a Healthcare E-book that TEGNA was coming out with. The landing page was to direct people to download the e-book that they would talk about on air, and provide some amount of information for people that were interested in it. The Landing page was a pretty straight forward task, but it ended up landing the team and I a platinum Dotcomm award.
I added a bit more detailing of what was going to be needed and designed out the UI kit that the Dev side would use. The UI kit was created to help them drop assets quickly onto the webpage. I designed out some stat info for the webpage that ultimately wasn’t used, but when I design I cover my basis in case it's needed.
This is a comparison of the first iteration of the design and the second iteration. The second iteration helped expedite the click through rate and drove customer interaction faster than the first design.
The final had a desktop and mobile design with a thank you page after the person downloaded the book. The healthcare blue and monochromatic look really helped make the look of the landing page.
